D365 Marketing Academy - Journeys

Journeys can be triggered based on real-world interactions. Trigger-based customer journeys enable marketers to react to customers’ actions in real time. Whereas Segment-based journeys are used to create outbound journeys like sending out announcements or a nurture campaign.

The real-time nature of the journey ensures that Marketers can respond to customers immediately and convert their expression of interest into a sale.

D365 Marketing in a Day - Dataverse-Based Journeys
In this video titled, Working with Dataverse-Based Journeys, you wil learn how D365 Marketing provides marketers the flexibility to start, personalize, and measure customers' journeys based on any Dynamics 365 customer data, those using other D365 apps.Business transactions initiated from within Dynamics 365 creates opportunities to create meaningful engagements with customers.

D365 Marketing in a Day - Segment-Based Journeys
In this video titled, Working with Segment-Based Journeys, you will create a journey based upon the segment you created in the previous video titled Segments. Marketers leverage segment-based journeys to create outbound journeys such as sending out announcements or a delivering a nurture campaign. In this video you will create a simple, segment-based journey to your customers from a specific segment.

D365 Marketing in a Day - Trigger-Based Journeys
In this video titled, Working with Trigger-Based Journeys, you will create a journey based upon the trigger you created in the previous video titled Triggers. Marketers will leverage trigger-based customer journeys to react to customers’ actions in real time. Journeys can be triggered based on real-world interactions like walking into a store and connecting to Wi-Fi.In this video you will learn how the real-time nature of the journey ensures that marketers can respond to customers immediately and convert their expression of interest into a sale.

Supporting Resources for these videos